Feasibility and Acceptability of Delivering a Postpartum Weight Loss Intervention via Facebook: A Pilot Study

UMMS Affiliation

Department of Quantitative Health Sciences; Department of Obstetrics and Gynecology; Department of Medicine, Division of Preventive and Behavioral Medicine

Publication Date


Document Type



Dietetics and Clinical Nutrition | Health Communication | Obstetrics and Gynecology | Social Media | Telemedicine | Translational Medical Research | Women's Health


OBJECTIVE: To evaluate the feasibility and acceptability of a Facebook-delivered postpartum weight loss intervention.

METHODS: Overweight and obese postpartum women received a 12-week weight loss intervention via Facebook. Feasibility outcomes were recruitment, retention, engagement, and acceptability. Weight loss was an exploratory outcome.

RESULTS: Participants (n = 19) were 3.5 (SD 2.2) months postpartum with a baseline body mass index of 30.1 (SD 4.2) kg/m(2). Retention was 95%. Forty-two percent of participants visibly engaged on the last day of the intervention, and 100% in the last 4 weeks; 88% were likely or very likely to participate again and 82% were likely or very likely to recommend the program to a postpartum friend. Average 12-week weight loss was 4.8% (SD 4.2%); 58% lost > /=5%.

CONCLUSIONS AND IMPLICATIONS: Findings suggested that this Facebook-delivered intervention is feasible and acceptable and supports research to test efficacy for weight loss. Research is needed to determine how best to engage participants in social network-delivered weight loss interventions.


UMCCTS funding, postpartum, weight loss, social media, pilot study

DOI of Published Version



J Nutr Educ Behav. 2018 Jan;50(1):70-74.e1. doi: 10.1016/j.jneb.2017.09.025. Link to article on publisher's site

Journal/Book/Conference Title

Journal of nutrition education and behavior

Related Resources

Link to Article in PubMed

PubMed ID