A Call for a Science of Engagement: Comment on Rus and Cameron
UMass Worcester Prevention Research Center; Department of Medicine, Division of Preventive and Behavioral Medicine; Department of Quantitative Health Sciences
Letter to the Editor
Behavior and Behavior Mechanisms | Community Health and Preventive Medicine | Health Communication | Preventive Medicine | Public Health Education and Promotion | Social Media | Telemedicine
We applaud Rus and Cameron for their pioneering work describing predictors of engagement in online patient communities. Their piece advances our understanding of engagement in online patient communities and underscores the need for a science of engagement that informs the development of social media delivered interventions. Interdisciplinary teams of behavioral scientists, social media marketing experts, and data scientists are uniquely positioned to lead this science.
DOI of Published Version
Ann Behav Med. 2016 Oct;50(5):690-691. Link to article on publisher's site
Annals of behavioral medicine : a publication of the Society of Behavioral Medicine
Pagoto, Sherry L. and Waring, Molly E., "A Call for a Science of Engagement: Comment on Rus and Cameron" (2016). UMass Worcester Prevention Research Center Publications. 63.