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Title

Dissemination and Effectiveness of the Peer Marketing and Messaging of a Web-Assisted Tobacco Intervention: Protocol for a Hybrid Effectiveness Trial

Authors

Jamie Faro, University of Massachusetts BostonFollow
Elizabeth Aaker Orvek, University of Massachusetts Medical SchoolFollow
Amanda C. Blok, University of Massachusetts Medical SchoolFollow
Catherine S. Nagawa, University of Massachusetts Medical SchoolFollow
Annalise J. McDonald, University of Massachusetts Medical SchoolFollow
Gregory Seward, University of Massachusetts Medical SchoolFollow
Thomas K. Houston, University of Massachusetts Medical SchoolFollow
Ariana Kamberi, University of Massachusetts Medical SchoolFollow
Jeroan J. Allison, University of Massachusetts Medical SchoolFollow
Sharina D. Person, University of Massachusetts Medical SchoolFollow
Tina Grosowsky, University of Massachusetts Medical SchoolFollow
Rajani S. Sadasivam, University of Massachusetts Medical SchoolFollow

UMMS Affiliation

Division of Health Informatics and Implementation Science, Department of Population and Quantitative Health Sciences; Division of Biostatistics and Health Services Research, Department of Population and Quantitative Health Sciences; Department of Psychiatry; Graduate School of Biomedical Sciences

Publication Date

2019-07-23

Document Type

Article

Disciplines

Behavior and Behavior Mechanisms | Health Communication | Health Psychology | Health Services Administration | Health Services Research | Substance Abuse and Addiction | Telemedicine

Abstract

BACKGROUND: Smoking continues to be the leading preventable cause of death. Digital Interventions for Smoking Cessation (DISCs) are health communication programs accessible via the internet and smartphones and allow for greater reach and effectiveness of tobacco cessation programs. DISCs have led to increased 6-month cessation rates while also reaching vulnerable populations. Despite this, the impact of DISCs has been limited and new ways to increase access and effectiveness are needed.

OBJECTIVE: We are conducting a hybrid effectiveness-dissemination study. We aim to evaluate the effectiveness of a machine learning-based approach (recommender system) for computer-tailored health communication (CTHC) over a standard CTHC system based on quit rates and risk reduction. In addition, this study will assess the dissemination of providing access to a peer recruitment toolset on recruitment rate and variability of the sample.

METHODS: The Smoker-to-Smoker (S2S) study is a 6-month hybrid effectiveness dissemination trial conducted nationally among English-speaking, current smokers aged > /=18 years. All eligible participants will register for the DISC (Decide2quit) and be randomized to the recommender system CTHC or the standard CTHC, followed by allocation to a peer recruitment toolset group or control group. Primary outcomes will be 7-day point prevalence and risk reduction at the 6-month follow-up. Secondary outcomes include recruitment rate, website engagement, and patient-reported outcomes collected via the 6-month follow-up questionnaire. All primary analyses will be conducted on an intent-to-treat basis.

RESULTS: The project is funded from 2017 to 2020 by the Patient Centered Outcomes Research Institute. Enrollment was completed in early 2019, and 6-month follow-ups will be completed by late 2019. Preliminary data analysis is currently underway.

CONCLUSIONS: Conducting a hybrid study with both effectiveness and dissemination hypotheses raises some unique challenges in the study design and analysis. Our study addresses these challenges to test new innovations and increase the effectiveness and reach of DISCs.

INTERNATIONAL REGISTERED REPORT IDENTIFIER (IRRID): DERR1-10.2196/14814.

Keywords

digital Intervention, peer recruitment, smoking cessation, tailored, dissemination

Rights and Permissions

Copyright ©Jamie M Faro, Elizabeth A Orvek, Amanda C Blok, Catherine S Nagawa, Annalise J McDonald, Greg Seward, Thomas K Houston, Ariana Kamberi, Jeroan J Allison, Sharina D Person, Bridget M Smith, Kathleen Brady, Tina Grosowsky, Lewis L Jacobsen, Jennifer Paine, James M Welch Jr, Rajani S Sadasivam. Originally published in JMIR Research Protocols (http://www.researchprotocols.org), 23.07.2019. This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR Research Protocols, is properly cited. The complete bibliographic information, a link to the original publication on http://www.researchprotocols.org.as well as this copyright and license information must be included.

DOI of Published Version

10.2196/14814

Source

JMIR Res Protoc. 2019 Jul 23;8(7):e14814. doi: 10.2196/14814. Link to article on publisher's site

Journal/Book/Conference Title

JMIR research protocols

Comments

Full author list omitted for brevity. For the full list of authors, see article.

Related Resources

Link to Article in PubMed

PubMed ID

31339104

Repository Citation

Faro, Jamie; Orvek, Elizabeth Aaker; Blok, Amanda C.; Nagawa, Catherine S.; McDonald, Annalise J.; Seward, Gregory; Houston, Thomas K.; Kamberi, Ariana; Allison, Jeroan J.; Person, Sharina D.; Grosowsky, Tina; and Sadasivam, Rajani S., "Dissemination and Effectiveness of the Peer Marketing and Messaging of a Web-Assisted Tobacco Intervention: Protocol for a Hybrid Effectiveness Trial" (2019). Open Access Articles. 3923.
https://escholarship.umassmed.edu/oapubs/3923

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 License.