Publication Date

2019-06-09

Document Type

Presentation

Project Name

Webinar - Marketing RDM Services

Contract Cycle

2016-2021

Streaming Media

Disciplines

Library and Information Science | Medicine and Health Sciences | Public Health

Abstract

Presenter Jill Stover Heinz, the Director of User experience at the University of Virginia, explores how to market RDM (research data management) services at your library. She’s a librarian who wants her work to connect with users, so they can benefit from all of the amazing resources and services libraries offer. Marketing offers us an effective way to do just that.

Keywords

marketing, library marketing, RDM, library, user journey mapping, research data management

Rights and Permissions

Copyright the Author(s)

DOI of Published Version

10.13028/yes8-h388

Journal/Book/Conference Title

National Network of Libraries of Medicine New England Region (NNLM NER) Repository

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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