Focused Outreach: Downeast District, Maine and Holyoke, Massachusetts
Library and Information Science | Medicine and Health Sciences | Public Health
The National Network of Libraries of Medicine, New England Region developed a new model for outreach to reach special populations, respond to health disparities in New England, and track results of health information outreach. The Focused Outreach model is carried out in three phases: community assessment through Key Informant Interviews; implementation through training, exhibits and funding; and evaluation. Specific geographic areas in New England; one urban, one rural; were selected based on health disparities; socioeconomic need; and access to health information. For year one (May 1, 2011 – May 1, 2012), NER selected Holyoke, Massachusetts and the Downeast Public Health District in Maine. Evaluation was central to the project. Pre/post and follow-up evaluations were used for training sessions. By capturing feedback before, immediately after, and a few weeks following training sessions, NN/LM NER demonstrated the effectiveness of trainings to get participants to use MedlinePlus.gov and to tell their colleagues, family and friends about MedlinePlus. Results from trainings for health information providers showed that 91.3% were very likely to use MedlinePlus in the future; and 83.3% of participants told others about the Web sites taught in the class. 93% of health information provider participants said the class improved their ability to find information they could trust on the internet.
Focused Outreach, Community Engagement, Health Information Resources, National Library of Medicine, Assessment and Evaluation
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Eberle, Michelle and National Network of Libraries of Medicine New England Region, "Focused Outreach Final Report: Downeast Maine and Holyoke, Massachusetts, (May 1, 2011 - April 30, 2012)" National Network of Libraries of Medicine New England Region (NN/LM NER) Repository.
Network of the National Library of Medicine New England Region (NNLM NER) Repository
Eberle ML. (2013). Focused Outreach Final Report: Downeast District, Maine and Holyoke, Massachusetts, (May 1, 2011 - April 30, 2012). Network of the National Library of Medicine New England Region (NNLM NER) Repository. https://doi.org/10.13028/jv8s-1x90. Retrieved from https://escholarship.umassmed.edu/ner/21
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