Type of Presentation

Paper Presentation

Publication Date

2019-07-08

Abstract

Background: Due to library space downsizing and a virtual library collection, the librarian sought ways to meet staff and promote library resources. This was complicated due to the large area of the main campus and several satellite clinic locations. Objectives: The librarian developed a marketing approach that included working with a small library space and being outside of the library. The objectives were to increase staff’s awareness of library resources and services the librarian provides. Description: Online events included information sessions on library resources and training on Microsoft Excel and PowerPoint. Online scavenger hunts were held during National Medical Librarians Month and National Library Week to promote library resources and services. The librarian turned a closet into a small reading room and created a mobile patient resource cart. The librarian took part in hospital committees demonstrating skills that could assist each committee with their information needs and outreach work. The librarian also attended 10 outreach events on campus and in the greater community to promote the hospital’s work. Results: Increased visibility helped increase usage of library resources and services. Specific numbers will be available at the end of FY17/18 in September. The librarian was invited to join another committee on campus due to the design abilities demonstrated in other committees. Conclusion: These outreach efforts have helped increase library usage and helped the librarian meet staff from many departments. Staff now request library services beyond literature searches.

Keywords

Library closure, Marketing, Outreach, Diversity, Mobile patient cart, reference, online scavenger hunt, library resource fair, information fair, Committee, information sessions, information needs, education needs, Department of Veterans Affairs, Dept. of Veterans Affairs, outpatient clinics, stereotype, relevant

Acknowledgements

Department of Veterans Affairs New England Healthcare System, Department of Knowledge Information Services and Department of Veterans Affairs Central Western Massachusetts Healthcare System

Corresponding Author

Jessie Casella, MLIS, AHIP, Department of Veterans Affairs Central Western Massachusetts Healthcare System, 421 North Main Street, Leeds, MA 01053; Jessie.Casella@va.gov

DOI

10.13028/rw0z-ds86

Rights and Permissions

Copyright © 2019 Casella

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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Jul 8th, 12:00 AM

The Librarian Comes to You: Being Resilient in Times of Change

Background: Due to library space downsizing and a virtual library collection, the librarian sought ways to meet staff and promote library resources. This was complicated due to the large area of the main campus and several satellite clinic locations. Objectives: The librarian developed a marketing approach that included working with a small library space and being outside of the library. The objectives were to increase staff’s awareness of library resources and services the librarian provides. Description: Online events included information sessions on library resources and training on Microsoft Excel and PowerPoint. Online scavenger hunts were held during National Medical Librarians Month and National Library Week to promote library resources and services. The librarian turned a closet into a small reading room and created a mobile patient resource cart. The librarian took part in hospital committees demonstrating skills that could assist each committee with their information needs and outreach work. The librarian also attended 10 outreach events on campus and in the greater community to promote the hospital’s work. Results: Increased visibility helped increase usage of library resources and services. Specific numbers will be available at the end of FY17/18 in September. The librarian was invited to join another committee on campus due to the design abilities demonstrated in other committees. Conclusion: These outreach efforts have helped increase library usage and helped the librarian meet staff from many departments. Staff now request library services beyond literature searches.

 

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