UMMS Affiliation

Lamar Soutter Library

Publication Date

2015-10

Document Type

Poster

Disciplines

Library and Information Science | Marketing

Abstract

Marketing is essential for medical and health science libraries. However, there has been no profession wide analysis of marketing definitions and incorporation for this specific field. A study was undertaken to investigate the current state of marketing understanding and practice in medical and health science libraries. Specifically, this study looks at individual, institutional, and profession wide marketing definitions, practices, trends, and gaps – creating a solid foundation and framework for future work.

This poster reports the preliminary results from a survey looking at current medical/health science library wide opinions and practices concerning medical/health science library marketing. The survey was distributed through various listserves and targeted emails to professional medical/health science librarians. Questions focused on an individual’s perceptions and definitions of marketing for themselves, within their institutions, and for medical librarianship as a whole. Results, explanations, and implications are detailed, as well as plans for further study and resource development based on findings.

Keywords

marketing, library marketing, medical libraries, health science libraries

Rights and Permissions

Copyright the Author(s)

DOI of Published Version

10.13028/nbw1-mq66

Source

Meacham, Martha. "Medical Library Marketing: An Investigation of Current Definitions and Practices - Preliminary Report of Survey Results" North Atlantic Health Science Libraries Annual Meeting. Providence, RI. Oct. 2015.

Journal/Book/Conference Title

2015 North Atlantic Health Science Libraries Annual Meeting

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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