UMass Chan Medical School Faculty Publications


Evaluating the effectiveness of a patient storytelling DVD intervention to encourage physician-patient communication about nonsteroidal anti-inflammatory drug (NSAID) use

UMMS Affiliation

Department of Quantitative Health Sciences

Publication Date


Document Type



Health Communication | Health Psychology | Health Services Administration


OBJECTIVE: To evaluate the effectiveness of a culturally-sensitive, patient storytelling intervention to enhance physician-patient communication about NSAID risk.

METHODS: A group randomized trial of 40 medical practices in Alabama was conducted. Patients within intervention practices received a 13-minute DVD that included patient stories related to their experiences with NSAIDs, adverse effects, and importance of communication with their physicians. The proportion of patients who: (1) spoke with their physician about NSAID risk; and (2) used both prescription and over-the-counter (OTC) NSAIDS were primary outcomes. Generalized estimating equations for panel data were used for analysis.

RESULTS: Intention-to-treat analyses revealed no significant differences between intervention (n=102) and control (n=106) groups for patients speaking with their physician about NSAID risk or concomitant use of prescription/OTC NSAIDs (Odds Ratio [OR]=1.11, p=0.670; OR=0.87, p=0.632, respectively). For 54% of patients who watched the DVD, per-protocol (PP) analyses trended toward increased odds of patients speaking with their physician about prescription NSAID risk compared to the control group [OR=1.37, p=0.354] and lower odds of concomitant prescription/OTC NSAIDs use [OR=0.79, p=0.486].

CONCLUSIONS: A patient storytelling intervention in DVD format alone may not increase patient-physician interaction.

PRACTICE IMPLICATIONS: Strategies that facilitate use of patient educational materials delivered by DVD are needed.


NSAIDs, Nonsteroidal anti-inflammatory drugs, Risk communication, Storytelling

DOI of Published Version



Patient Educ Couns. 2016 Nov;99(11):1837-1844. doi: 10.1016/j.pec.2016.06.013. Epub 2016 Jun 18. Link to article on publisher's site

Related Resources

Link to Article in PubMed

Journal/Book/Conference Title

Patient education and counseling

PubMed ID