Channeling health: a review of the evaluation of televised health campaigns
Department of Quantitative Health Sciences
Medical Subject Headings
Attitude to Health; Behavior; Evaluation Studies as Topic; *Health Education; Humans; Mass Media; Methods; *Television
Biostatistics | Epidemiology | Health Services Research
This article reviews efforts to assess the effectiveness of television programs on changing health behaviors. The relatively limited literature to date has featured primarily correlational studies which permitted no causal conclusions. The few experimental studies available present a mixed picture. Numerous methodologic problems beset any effort at assessment of effectiveness. Perhaps the greatest difficulty is operationalizing a design that permits true experimental manipulation on a relevant sample without contamination. The several methodologic problems and some potential means of surmounting them are discussed.
Rights and Permissions
Citation: Health Educ Q. 1980 Spring;7(1):56-89. Link to article on publisher's site
Lau, Richard R.; Kane, Robert L.; Berry, Sandra D.; Ware, John E. Jr.; and Roy, Douglas, "Channeling health: a review of the evaluation of televised health campaigns" (1980). Quantitative Health Sciences Publications and Presentations. 436.