The sunless study: a beach randomized trial of a skin cancer prevention intervention promoting sunless tanning
Department of Medicine, Division of Preventive and Behavioral Medicine
Sunbathing; Skin Neoplasms; Suntan; Health Promotion; Cosmetics; Attitude to Health; Women; Intervention Studies
Behavioral Disciplines and Activities | Behavior and Behavior Mechanisms | Community Health and Preventive Medicine | Preventive Medicine
Objective: To examine the impact of a skin cancer prevention intervention that promoted sunless tanning as a substitute for sunbathing.
Design: Randomized controlled trial.
Setting: Public beaches in Massachusetts.
Participants: Women (N = 250) were recruited to participate in the study during their visit to a public beach.
Intervention: The intervention included motivational messages to use sunless tanning as an alternative to UV tanning, instructions for proper use of sunless tanning products, attractive images of women with sunless tans, a free trial of a sunless tanning product, skin cancer education, and UV imaging. The control participants completed surveys.
Main Outcome Measures: The primary outcome was sunbathing 2 months and 1 year after the intervention. Secondary outcomes included sunburns, sun protection use, and sunless tanning.
Results: At 2 months, intervention participants reduced their sunbathing significantly more than did controls and reported significantly fewer sunburns and greater use of protective clothing. At 1 year, intervention participants reported significant decreases in sunbathing and increases in sunless tanning relative to control participants but no differences in the other outcomes.
Conclusion: This intervention, which promoted sunless tanning as an alternative to UV tanning, had a short-term effect on sunbathing, sunburns, and use of protective clothing and a longer-term effect on sunbathing and sunless tanning.
Trial Registration: clinicaltrials.gov Identifier: NCT00403377
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Citation: Arch Dermatol. 2010 Sep;146(9):979-84.
Pagoto, Sherry L.; Schneider, Kristin L.; Oleski, Jessica; Bodenlos, Jamie S.; and Ma, Yunsheng, "The sunless study: a beach randomized trial of a skin cancer prevention intervention promoting sunless tanning" (2010). Preventive and Behavioral Medicine Publications and Presentations. 123.