Sun protection motivational stages and behavior: skin cancer risk profiles
Department of Medicine, Division of Preventive and Behavioral Medicine
Adult; Cluster Analysis; Female; *Health Behavior; *Health Promotion; Humans; Male; *Motivation; Questionnaires; Risk Factors; Skin Neoplasms; Sunburn
Behavioral Disciplines and Activities | Behavior and Behavior Mechanisms | Community Health and Preventive Medicine | Preventive Medicine
OBJECTIVE: To create skin cancer risk profiles that could be used to predict sun protection among Midwest beachgoers.
METHOD: Cluster analysis was used with study participants (N=239), who provided information about sun protection motivation and behavior, perceived risk, burn potential, and tan importance. Participants were clustered according to their risk profiles; 4 distinct risk profiles emerged.
RESULTS: Analyses revealed that risk profiles were significantly different on sun protection motivation and behavior and marginally different in terms of sun tanning behavior.
CONCLUSION: Given the complexity of risk factors, an examination of clusters, rather than factors in isolation, may more accurately depict sun protection behavior.
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Citation: Am J Health Behav. 2004 Nov-Dec;28(6):531-41.
Pagoto, Sherry L.; McChargue, Dennis; Schneider, Kristin L.; and Werth Cook, Jessica, "Sun protection motivational stages and behavior: skin cancer risk profiles" (2004). Preventive and Behavioral Medicine Publications and Presentations. 103.