Sun protection motivational stages and behavior: skin cancer risk profiles

UMMS Affiliation

Department of Medicine, Division of Preventive and Behavioral Medicine



Document Type



Adult; Cluster Analysis; Female; *Health Behavior; *Health Promotion; Humans; Male; *Motivation; Questionnaires; Risk Factors; Skin Neoplasms; Sunburn


Behavioral Disciplines and Activities | Behavior and Behavior Mechanisms | Community Health and Preventive Medicine | Preventive Medicine


OBJECTIVE: To create skin cancer risk profiles that could be used to predict sun protection among Midwest beachgoers.

METHOD: Cluster analysis was used with study participants (N=239), who provided information about sun protection motivation and behavior, perceived risk, burn potential, and tan importance. Participants were clustered according to their risk profiles; 4 distinct risk profiles emerged.

RESULTS: Analyses revealed that risk profiles were significantly different on sun protection motivation and behavior and marginally different in terms of sun tanning behavior.

CONCLUSION: Given the complexity of risk factors, an examination of clusters, rather than factors in isolation, may more accurately depict sun protection behavior.

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Citation: Am J Health Behav. 2004 Nov-Dec;28(6):531-41.

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