Title

A Call for a Science of Engagement: Comment on Rus and Cameron

UMMS Affiliation

UMass Worcester Prevention Research Center; Department of Medicine, Division of Preventive and Behavioral Medicine; Department of Quantitative Health Sciences

Date

10-1-2016

Document Type

Letter to the Editor

Disciplines

Behavior and Behavior Mechanisms | Community Health and Preventive Medicine | Health Communication | Preventive Medicine | Public Health Education and Promotion | Social Media | Telemedicine

Abstract

We applaud Rus and Cameron for their pioneering work describing predictors of engagement in online patient communities. Their piece advances our understanding of engagement in online patient communities and underscores the need for a science of engagement that informs the development of social media delivered interventions. Interdisciplinary teams of behavioral scientists, social media marketing experts, and data scientists are uniquely positioned to lead this science.

Rights and Permissions

Citation: Ann Behav Med. 2016 Oct;50(5):690-691. Link to article on publisher's site

Related Resources

Link to Article in PubMed

PubMed ID

27663577