Interest in a Twitter-delivered weight loss program among women of childbearing age
Department of Obstetrics and Gynecology; Department of Pediatrics; Department of Quantitative Health Sciences; Department of Medicine, Division of Preventive and Behavioral Medicine; UMass Worcester Prevention Research Center
Behavior and Behavior Mechanisms | Health Communication | Health Information Technology | Health Psychology | Obstetrics and Gynecology | Social Media | Women's Health
Weight management through the childbearing years is important, yet few women have access to efficacious weight loss programs. Online social network-delivered programs may increase reach and thus impact. The aim of this study was to gauge interest in a Twitter-based weight loss intervention among women of childbearing age and the feasibility of recruitment via Twitter. We recruited English-speaking women aged 18-45 years (N = 63) from Twitter to complete an anonymous online survey including open-ended questions about program advantages and concerns. Forty percent of participants were obese and 83 % were trying to lose weight. Eighty-one percent were interested in a Twitter-delivered weight loss program. Interest was high in all subgroups (62-100 %). Participants (59 %) cited program advantages, including convenience, support/accountability, and privacy. Concerns (59 %) included questions about privacy, support/accountability, engagement, efficacy, and technology barriers. Research is needed to develop and evaluate social media-delivered interventions, and to develop methods for recruiting participants directly from Twitter.
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Citation: Transl Behav Med. 2016 Jun;6(2):277-84. doi: 10.1007/s13142-015-0382-4. Link to article on publisher's site
DOI of Published Version
UMCCTS funding, Childbearing, Obesity, Online social networks, Social media, Twitter, Weight loss, Women
Translational behavioral medicine
Waring, Molly E.; Schneider, Kristin L.; Appelhans, Bradley M.; Moore Simas, Tiffany A.; Xiao, Rui; Whited, Matthew C.; Busch, Andrew M.; Evans, Martinus M.; and Pagoto, Sherry L., "Interest in a Twitter-delivered weight loss program among women of childbearing age" (2016). Open Access Articles. 2828.