The Tobacco Institute's "It's the Law" campaign: has it halted illegal sales of tobacco to children

UMMS Affiliation

Department of Family and Community Medicine

Publication Date


Document Type



Adolescent; *Adolescent Behavior; Child; *Child Behavior; Commerce; Humans; Massachusetts; Public Health; Smoking


Life Sciences | Medicine and Health Sciences


A survey of tobacco retailers was conducted to evaluate the efficacy of the Tobacco Institute's "It's the Law" program, which has the goal of eliminating the illegal sale of tobacco to minors. Only 4.5% (7) of the 156 retailers surveyed were participating in the "It's the Law" program. Eighty-six percent of the retailers who were participating in the program were willing to illegally sell cigarettes to children, compared with 88% (131/149) of the retailers who were not participating.

Rights and Permissions

Citation: Am J Public Health. 1992 Sep;82(9):1271-3.

Related Resources

Link to article in PubMed

Journal/Book/Conference Title

American journal of public health

PubMed ID