The Tobacco Institute's "It's the Law" campaign: has it halted illegal sales of tobacco to children
Department of Family and Community Medicine
Adolescent; *Adolescent Behavior; Child; *Child Behavior; Commerce; Humans; Massachusetts; Public Health; Smoking
Life Sciences | Medicine and Health Sciences
A survey of tobacco retailers was conducted to evaluate the efficacy of the Tobacco Institute's "It's the Law" program, which has the goal of eliminating the illegal sale of tobacco to minors. Only 4.5% (7) of the 156 retailers surveyed were participating in the "It's the Law" program. Eighty-six percent of the retailers who were participating in the program were willing to illegally sell cigarettes to children, compared with 88% (131/149) of the retailers who were not participating.
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Citation: Am J Public Health. 1992 Sep;82(9):1271-3.
American journal of public health
DiFranza, Joseph R. and Brown, Linda J., "The Tobacco Institute's "It's the Law" campaign: has it halted illegal sales of tobacco to children" (1992). Open Access Articles. 149.