Share2Quit: Web-Based Peer-Driven Referrals for Smoking Cessation
UMass Chan Affiliations
Department of Quantitative Health SciencesDocument Type
Journal ArticlePublication Date
2013-09-24Keywords
UMCCTS fundingBehavior and Behavior Mechanisms
Health Communication
Health Information Technology
Health Services Administration
Health Services Research
Public Health Education and Promotion
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Show full item recordAbstract
BACKGROUND: Smoking is the number one preventable cause of death in the United States. Effective Web-assisted tobacco interventions are often underutilized and require new and innovative engagement approaches. Web-based peer-driven chain referrals successfully used outside health care have the potential for increasing the reach of Internet interventions. OBJECTIVE: The objective of our study was to describe the protocol for the development and testing of proactive Web-based chain-referral tools for increasing the access to Decide2Quit.org, a Web-assisted tobacco intervention system. METHODS: We will build and refine proactive chain-referral tools, including email and Facebook referrals. In addition, we will implement respondent-driven sampling (RDS), a controlled chain-referral sampling technique designed to remove inherent biases in chain referrals and obtain a representative sample. We will begin our chain referrals with an initial recruitment of former and current smokers as seeds (initial participants) who will be trained to refer current smokers from their social network using the developed tools. In turn, these newly referred smokers will also be provided the tools to refer other smokers from their social networks. We will model predictors of referral success using sample weights from the RDS to estimate the success of the system in the targeted population. RESULTS: This protocol describes the evaluation of proactive Web-based chain-referral tools, which can be used in tobacco interventions to increase the access to hard-to-reach populations, for promoting smoking cessation. CONCLUSIONS: Share2Quit represents an innovative advancement by capitalizing on naturally occurring technology trends to recruit smokers to Web-assisted tobacco interventions.Source
Sadasivam RS, Volz EM, Kinney RL, Rao SR, Houston TK. Share2Quit: Web-Based Peer-Driven Referrals for Smoking Cessation. JMIR Res Protoc. 2013 Sep 24;2(2):e37. doi: 10.2196/resprot.2786. Link to article on publisher's siteDOI
10.2196/resprot.2786Permanent Link to this Item
http://hdl.handle.net/20.500.14038/30113PubMed ID
24067329Related Resources
Link to Article in PubMedRights
Copyright Rajani S Sadasivam, Erik M Volz, Rebecca L Kinney, Sowmya R Rao, Thomas K Houston. Originally published in JMIR Research Protocols (http://www.researchprotocols.org), 24.09.2013. This is an open-access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR Research Protocols, is properly cited. The complete bibliographic information, a link to the original publication on http://www.researchprotocols.org, as well as this copyright and license information must be included.ae974a485f413a2113503eed53cd6c53
10.2196/resprot.2786
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